Comedy trailers live or die on rhythm, and with What We Do in the Shadows, the rhythm had to feel as sharp and absurd as the show itself.

I led creative on the trailer, shaping the narrative to spotlight the series’ perfectly awkward tone: gothic vampire lore colliding with painfully mundane roommate dynamics. The goal wasn’t just to land jokes, it was to build a comedic world that felt elevated, character-driven, and instantly rewatchable.