ILEANNA SAWYER
I’m a creative director–level marketer and storyteller with over a decade of experience shaping high-impact launch campaigns across television, film, and streaming. At FX Networks, I’ve played a central role in the creative launches of acclaimed series including Shōgun, Dying for Sex, The Bear, Mayans MC, What We Do in the Shadows, and The Patient, helping define campaign tone, narrative framing, and audience entry points across AV, digital, and social platforms. My work has been recognized with Clio Gold, Silver, and Bronze, as well as GEMA Gold.
Before joining FX, I built my creative foundation in theatrical marketing, contributing to the launches of major studio films such as Spider-Man: Into the Spider-Verse, Silence, The Foreigner, Ferdinand, The Boss Baby, and The Upside. I bring a blend of editorial craft, audience insight, and cross-platform expertise to every campaign I lead.
As a leader, I foster a culture of trust and creative bravery, balancing high standards with deep respect for the unique strengths of my team. I’m known for bringing people into alignment around bold ideas and thoughtful execution.
As a proud Mexican American, I’m committed to expanding access and representation in entertainment marketing. I sit on FX’s Corporate Talent Development think tank and have served as Co-President and Advisor for Soapbox Women.